We were tasked by actor, writer, and director Joe Lo Truglio to design and animate a logo for his production company, What’s That Noise Films.
Some key words and phrases that Joe shared with us were ‘macabre’, ‘charcoal’, ‘scary but not terrifying’.
We were excited when Joe also shared some of his childhood drawings with us, as well as a recording of his son saying the line, “What’s that noise?”
MOTION DESIGN CASE STUDY
These elements served as inspiration for our room design, and as a bonus, we were able to incorporate Joe’s little boy character into our final. The result is spooky, yet playful, which we believe is the right tone to get into before any horror movie!